G7: Audience Research Plan

We are planning on conducting a physical audience research task with members of our target audience to see if our concept and ideas are suitable and appealing for this group. We are planning to:

• Play them our chosen track
• Ask their opinion on the track and band and what their expectations are for them
• Ask what they'd expect to see in a music video for the song
• Describe our concept and ideas for the music video
• Ask is they think this is appropriate for the track and why they think it is/isn't
• What they like and dislike about our ideas
• If they think it is conventional or challenging of the band and genre

We are going to film or record audio of the session and use the responses, along with those from our online survey, to help us come up with further concept development for our music video.

We are also making an online survey using Survey Monkey to distribute via social networks such as Facebook or Twitter. We have also found a Bloc Party fan message board site (http://www.blocparty.net/forum/) where we will post the survey to our potential audience. This survey will include questions about the demographics of the audience as well as their views and expectations of music videos.

We will use the results of both surveys to decide if our video is appropriate for our target audience and if it is realistic idea of the band and genre.

This is the link to our online survey which we will distribute: