- Adorno was a forceful critic capitalist societies. He believe media products were used to help maintain capitalism. 'They provide audiences with generic products that serve to keep us occupied and uninterested in political change'. He emphasized the role of culture in constructing and maintaining social systems.
- He also believed that media such as music and film aided to prevent interest of the many in political change. Adorno suggested that cultural industries generate formulaic, simplistic, emotional products replacing the more complex art forms.
- Cultural industries create false needs in audiences.
- Pseudo-Individualisation: Incidental differences make the seem distinctive yet inherently they're basically the same.
- False Needs: Needs created in audiences by cultural industry, which can also be fulfilled by the cultural industry, however they must be paid for.
- Commodity Fetishism: Social worth of a media product.
- Cultural Industries: 'Factories' of popular culture, owned by ruling classes.
Bulmer and Katz:
- Bulmer and Katz argues that audience needs have social and psychological origins from which generate a certain expectations about the mass media, leading to differential patterns of media exposure which result in both the gratifications of needs and in other consequences.
- This theory covers some key areas such as Entertainment, Personal Identity, Information, and Interrogation and Social Interaction.
No comments:
Post a Comment