G7: Audience Research Results - Online Survey

• For our audience research, we created a survey on Survey Monkey about our audience's expectations for music videos. This included questions on what genres of music the audience listened to and how they usually watch music videos.
• The survey also contained demographic questions so we could get a better understanding of who our target audience was as well as questions about their music video habits and expectations. The survey included dichotomous and multiple choice questions as well as open ended questions so that we could get our respondents opinions on music videos. This is a link to our survey:

• We posted our survey on Facebook as we though this would provide us with results from members of our target audience as well as those who use social networking sites and are therefore likely to watch similar kinds of music videos.
• We also found a Bloc Party fan site (www.blocparty.net/forum) where we also posted our survey. Although our survey did not ask about Bloc Party or the indie rock genre, we decided it was a good idea to get some responses from fans of the band. Overall, we got 43 responses to our survey.

View more presentations or Upload your own.

• After looking at the results for our survey, we realised some areas we could have improved before distributing our survey to get more accurate results. Firstly, we thought that on some of our multiple choice questions we could have allowed more than one answer to be selected. For example, questions 3 (What is your preferred music genre?) it may have been helpful to allow each respondent to select three or four of their favourite genres rather than just one.
• Similarly, on question 5 (How do you commonly view music videos?) we could have allowed up to four of the options to be selected to give a more accurate representation. This noticeably made a difference as although no-one selected the 'Social Networking Sites' option, watching music videos on Facebook was mentioned in the responses for question 6 (What makes you watch a music video?)
• We also noticed that we could have phrased some of the open ended questions better to get results more suited to our video, for example specific to the genre or band.
• When looking through the results, we noticed that some of the open ended questions had joke answers. Although we ignored these responses, it suggests that our results may not be as accurate as we don't know if all questions have been answered honestly.
• In spite of this, the demographic questions confirmed our initial audience profile. We have worked out that the majority of respondents were from the Bloc Party forum and the general age and gender was as we had expected. This means we have planned our concept and ideas around the correct target audience.