- I used Photoshop to apply similar effects to the new photo to make it black and white. I did this on Photoshop rather than the software I had been using before as I felt this would give better results and keep it at a good quality.
- I did this by increasing the brightness and contrast of the photo which made the chess pieces stand out better against the background.
I then turned it into black and white using an adjustment layer. After having a go at altering the image by manually adjusting the colour levels and looking at the filters, I decided to use the green filter as it created a contrast between the different colours without distorting the image. After choosing this filter, I adjusted the colour levels to make the shadows of the chess pieces less visible.- I also used the Blending Options to create the gradient on the bottom of the picture as I had done before.
- I had thought about the text I would include on my advert and after researching similar products, the order it would go in and what size each piece of text would be. I also found that the font used for the Bloc Party logo was Gill Sans MD which I will also use to make it conventional of the product.
- As the band name and title are the main pieces of information on the advert, I put them in the largest font and at the top of the page. After looking at past album covers and adverts by Bloc Party, I noticed that this information is usually on the left hand side of the page. I followed this convention for my poster and put the text in a similar position.
- I also decided to add information such as the release date, the band website and song information on the advert. I thought about the order they would appear and the size of each piece of text.
- As the advert would be featured in a magazine, it is important that certain pieces of information are easily visible to the audience, even if they don't give the advert a proper look. I think that these most important pieces of information are the album title and band name and the release date. For this reason, I put these pieces of information in the largest font.
- I felt that information such as the album the song is from and reviews should be in a large enough font to be read easily by someone looking at the advert, but not as large as the information about the title and band name.
- I put the band website at the bottom of the advert in a much smaller font. This would only be looked at by consumers who are looking closely at the advert and are interested in the band and single.
- After reviewing this poster, I felt that there was too much information on the bottom half of the page. I was also advised to decrease the size of the band and album name and change the word 'Truth' to grey to seperate it from the band name.
- I re-formatted the information at the bottom of the page so that it was only visible over the black area of the advert rather than covering up part of the picture.
- Although I had changed the font size of some lines of text, I still made sure that the most important pieces of information were the largest.
- Finally, I added a Bevel effect to some of the text at the bottom of the advert as well as the stars in the reviews. This made the text stand out makes it noticable against the background and the rest of the text.
- This screenshot shows the exact alterations I made to the text and starts to achieve the desired effect.
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