RB: Advert Design 5

In what ways does you print product use, develop or challenge forms and conventions of other similar products?

• When making my advert, I found and used the font 'Gill Sans' which is used for the official Bloc Party logo. By sticking to this font, the poster looked conventional of Bloc Party and as though it could be a product created by the band.
• By using a full page picture as the background for my advert, I made it look conventional for the product and genre. However, most Bloc Party adverts use smaller images, for example, each single from their second album 'Weekend In The City' use similar style photos to the album cover in a strip across the advert against a black background. Since these are the same style as the single covers, I chose to make my advert a similar style to our digipak cover.
• After researching the product by looking at other adverts by Bloc Party and bands of a similar genre, I noticed certain pieces of information are regularly included on these products. Some examples of these that I have included on my poster are name of the album it is from and the band's website. I think this information makes the advert conventional as it fulfills the consumer's expectations and gives the information they would need if they had a proper look at the advert.

How does your product link to the other print and moving image products your group has constructed?

• The background of my advert, a picture of a chess board, links to the video as there are shots of the lead singer/main male character looking at a chess board and later, knocking the chess pieces of the board. Although these shots are shown quickly in the video, I have taken the theme and used it to appeal to fans of the band who would recognise the image from the video and associate it with the song.
• The digipak for the single also follows a chess board theme. This is conventional of Bloc Party (as well as many other bands) as it creates a distinct relationship between the two products which is recognisable by the consumers.
• The other advert carries similar themes to my advert, for example, they have a similar colour scheme and are both full page sized adverts. The use of a chess board and rubik's cubes on our posters connote the problems the couple in the narrative are having in their relationship. For example, the protagonist staring at the chess board at several points throughout the video suggests that he is stuck or does not know what to do in the relationship. This is followed by him knocking the chess pieces off the board onto the floor at the end of the video connoting that he is finished with the relationship.
• The two pictures on the adverts have link together because of the similar style and the black and white squares which make them recognisable as advertising the same product.